Started in 2015, Kill Your God is an 100% independently-run brand by Los Angeles-based designer Blaine Brandon. With a focus on society's ever-increasing dependency on technology, the concept has since branched out to include psychedelic themes involving simulation theory and digitized consciousness.
Heavily influenced by 90's industrial music, horror movies and dystopian science fiction, KYG also weaves in Blaine's personal music tastes in KYG’s collaborations.
KYG's list of collaborators includes the likes of GBC co-founder, Wicca Phase Springs Eternal, Cholo Goth innovators, Prayers and legendary former Crystal Castles frontwoman, Alice Glass.
Kill Your God's slogan from the beginning has been connection through disconnection, which is also the best way to describe the method by which KYG continues to grow.